ANNIE'S: ROOT 4 KIDS
Logo, icons, website design, marketing graphics and online game
I worked with Haberman and Annie’s to create playful and engaging marketing graphics, promoting Annie’s Root 4 Kid’s campaign to get 1 million kids to plant a vegetable and learn about real food. Our goal was to help Annie’s to reach a wider audience and connect with more mainstream consumers.
“Lisa provided wonderful design for Root 4 Kids, balancing many considerations including visuals that appealed to both parents and kids, as well as something that was unique yet similar to Annie’s brand. She has a great way of addressing and balancing challenges such as these, while ensuring the end result is both functional and beautiful. Additionally, Lisa is a pleasure to work with. Her calm, thoughtful demeanor is a welcome addition to any team.”